
The International Customer Experience Awards 2020
Back with a bang for 2020 – the International Customer Experience Awards. A truly global program, with entrants from all over the world, these awards celebrate the incredible work done by CX professionals from companies large and small.
Have you created a new learning programme that will transform your customer proposition? Perhaps you’ve found a new way to engage customers online to make things easier for them? Maybe the global Coronavirus pandemic has led to a revolution of your culture that’s benefitting employees and staff alike?
However your business is delivering an exceptional customer experience, why not start celebrating your successes and find out more about the awards on offer?
The ICXA entries come in two halves. You get 50% of the marks available based on your written entry and the other half come from your live entry presentation on finals day if you’re shortlisted. The November 19th event was originally planned to be held in Amsterdam, but due to the ongoing public health situation, all presentations and judging will now take place online throughout the day, followed by an online awards ceremony in the evening.
Neil Skehel, CEO and Founder, Awards International

How to enter
Fancy taking home the trophy for the Best Customer Experience Strategy or even Customer Experience Leaders or Team of the Year? Then you’ve got until September 4th 2020 to get your entry in. Your first entry fee is €599+VAT and any additional categories are charged at €299+VAT. If you can enter before August 7th 2020, you’ll qualify for the early bird deadline and save on entry fees.
Once you’ve registered and paid, you’ll be given access to an online entry portal where you’ll find the entry template. Entry forms have been simplified this year, with most now requiring you to answer seven questions. These sections include how you went about planning and preparing for your initiative, what you hoped to achieve, stakeholder engagement, what made it innovative and creative, plus the all-important impact and benefits section.
As I mentioned, 50% of the overall entry scoring rides on that all-important written entry. This can be pretty daunting when it comes to making a start. My advice is to ensure your entry is interesting! With more than 100 companies shortlisted last year, the judges had a lot of reading to do! Waffle, jargon and unsubstantiated claims will be sure to turn the judges off – and don’t forget to talk about what you actually achieved as well as how you got there. Remember this is all about your customers – judges need to really see how you impacted customer experience.
The categories
The ICX Awards have 17 varied categories to take your pick from, you can find the full list of categories available here, but here’s a bit more information about some of the categories on offer:
Customer-centric culture
A category that’s always popular, this will be awarded to an organization that’s driven real cultural change . It’s worth noting there’s an additional ‘remote’ category here, for those unable to attend in person.
Customer experience training
Have you created a new learning programme that has helped unlock customer experience potential in your business? This is the perfect category pick for you.
Best customer retention plan
With retaining your customers often as important as attracting them, this category looks for companies that have adopted innovative policies to improve retention rates.
Best use of digital
Have you introduced new channels or digital tools to improve the lives of your customers? This category will allow you to showcase your success.
Best use of customer insight and feedback
Have you used insight and feedback systems, techniques or tools to find new ways to improve customer service? If it’s delivering great business results for you, this category is an ideal choice.

Business change and transformation
Aimed at large-scale organization change, this category will be awarded to a company that has undergone significant change involving people, products or services, technology or relocation to transform the customer experience.
CX leader of the year
This individual category is aimed at anyone who can demonstrate outstanding leadership qualities or has pushed their organiation to reach new heights of customer experience. Is there someone inspirational within your organization? Nominate them for this highly coveted award.
CX team of the year
Perhaps your team has an exemplary record for demonstrated outstanding commitment, application, passion and focus for customer experience? This award will be presented to the team that’s made an exceptional contribution to the experience its customers face.

Next steps?
Do any of these make you think “That’s us” or “We could win that”? With previous winners including Dell Technologies, Northern Gas Networks and HP Inc. – you could be joining high profile companies in the 2020 Hall of Fame.
Perhaps you are looking at the entry form and not knowing where to start? If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter and win business awards, including successfully winning International Customer Experience Awards. Details of our award entry writing services can be found here.
I would be happy to give you a call to help you double check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via milly.bones@boost-awards.co.uk
I look forward to hearing from you.
Milly
Boost – a helping hand entering awards
Boost Awards is the world’s first and largest award entry consultancy, having helped clients – from SMEs to Multinationals – win over 1,500 credible business awards. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.
(C) This article was written by Milly Bones and is the intellectual property of award entry consultants Boost Awards. Images used with the kind permission of International Customer Experience Awards.
International Customer Experience Awards

The International Customer Experience Awards 2020
Back with a bang for 2020 – the International Customer Experience Awards. A truly global program, with entrants from all over the world, these awards celebrate the incredible work done by CX professionals from companies large and small.
Have you created a new learning programme that will transform your customer proposition? Perhaps you’ve found a new way to engage customers online to make things easier for them? Maybe the global Coronavirus pandemic has led to a revolution of your culture that’s benefitting employees and staff alike?
However your business is delivering an exceptional customer experience, why not start celebrating your successes and find out more about the awards on offer?
The ICXA entries come in two halves. You get 50% of the marks available based on your written entry and the other half come from your live entry presentation on finals day if you’re shortlisted. The November 19th event was originally planned to be held in Amsterdam, but due to the ongoing public health situation, all presentations and judging will now take place online throughout the day, followed by an online awards ceremony in the evening.

Neil Skehel, CEO and Founder, Awards International
With 17 different categories to choose from, including ‘Employee Empowerment’ and ‘Most Effective Customer Experience on Social Media’ and new for 2020, ‘Customer-centric culture – remote’ – ideal for organizations that cannot attend the awards in person, there’s sure to be one perfect for you. Read on further to see how to put a high quality entry together and pick the perfect category for you.
How to enter
Fancy taking home the trophy for the Best Customer Experience Strategy or even Customer Experience Leaders or Team of the Year? Then you’ve got until September 4th 2020 to get your entry in. Your first entry fee is €599+VAT and any additional categories are charged at €299+VAT. If you can enter before August 7th 2020, you’ll qualify for the early bird deadline and save on entry fees.
Once you’ve registered and paid, you’ll be given access to an online entry portal where you’ll find the entry template. Entry forms have been simplified this year, with most now requiring you to answer seven questions. These sections include how you went about planning and preparing for your initiative, what you hoped to achieve, stakeholder engagement, what made it innovative and creative, plus the all-important impact and benefits section.
As I mentioned, 50% of the overall entry scoring rides on that all-important written entry. This can be pretty daunting when it comes to making a start. My advice is to ensure your entry is interesting! With more than 100 companies shortlisted last year, the judges had a lot of reading to do! Waffle, jargon and unsubstantiated claims will be sure to turn the judges off – and don’t forget to talk about what you actually achieved as well as how you got there. Remember this is all about your customers – judges need to really see how you impacted customer experience.
The categories
The ICX Awards have 17 varied categories to take your pick from, you can find the full list of categories available here, but here’s a bit more information about some of the categories on offer:
Customer-centric culture
A category that’s always popular, this will be awarded to an organization that’s driven real cultural change . It’s worth noting there’s an additional ‘remote’ category here, for those unable to attend in person.
Customer experience training
Have you created a new learning program that has helped unlock customer experience potential in your business? This is the perfect category pick for you.
Best customer retention plan
With retaining your customers often as important as attracting them, this category looks for companies that have adopted innovative policies to improve retention rates.
Best use of digital
Have you introduced new channels or digital tools to improve the lives of your customers? This category will allow you to showcase your success.
Best use of customer insight and feedback
Have you used insight and feedback systems, techniques or tools to find new ways to improve customer service? If it’s delivering great business results for you, this category is an ideal choice.

Business change and transformation
Aimed at large-scale organization change, this category will be awarded to a company that has undergone significant change involving people, products or services, technology or relocation to transform the customer experience.
CX leader of the year
This individual category is aimed at anyone who can demonstrate outstanding leadership qualities or has pushed their organization to reach new heights of customer experience. Is there someone inspirational within your organization? Nominate them for this highly coveted award.
CX team of the year
Perhaps your team has an exemplary record for demonstrated outstanding commitment, application, passion and focus for customer experience? This award will be presented to the team that’s made an exceptional contribution to the experience its customers face.

Next steps?
Do any of these make you think “That’s us” or “We could win that”? With previous winners including Dell Technologies, Northern Gas Networks and HP Inc. – you could be joining high profile companies in the 2020 Hall of Fame.
Perhaps you are looking at the entry form and not knowing where to start? If so, then I recommend you let us help with the creation of your written submission. We’ve been helping businesses enter and win business awards, including successfully winning International Customer Experience Awards. Details of our award entry writing services can be found here.
I would be happy to give you a call to help you double check your chances of success and explain our pricing options. You can contact Boost via our contact form or email me directly via milly.bones@boost-awards.co.uk
I look forward to hearing from you.
Milly
Boost – a helping hand entering awards
Boost Awards is the world’s first and largest award entry consultancy, having helped clients – from SMEs to Multinationals – win over 1,500 credible business awards. Increase your chances of success significantly – call Boost on +44(0)1273 258703 today for a no-obligation chat about awards.
(C) This article was written by Milly Bones and is the intellectual property of award entry consultants Boost Awards. Images used with the kind permission of International Customer Experience Awards.
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